Periscope- A broadcasting App that may change PR

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By: Jackie Sears

Live-streaming is the new form of releasing information to a public. What better way to make your brand more personal and interactive than to create a Periscope? If you haven't already heard about this app, it is time to brush up on your knowledge about the great features Periscope can add to your PR strategies.

Periscope is an app that was released in March 2015 that was bought by Twitter for $100 million. This app is designed to live broadcast the user's daily life and allows instant interaction. Like Facebook, Twitter and Instagram, Periscope allows you to "like" or "heart" a live-stream. For Periscope, users are allowed to like the live-stream more than once and highlights what part of the live-stream is the most popular. It allows the broadcaster to stream whatever they like and once downloaded the app allows you to follow your favorite celebrities, journalist and creative users that interest the broadcaster.

Periscope is a useful tool for public relations professionals to incorporate as a tactic. Streaming apps like Periscope will allow PR professionals to directly capture and communicate with audiences in a whole different level. This could help at a shareholder meeting (if the live-stream is made private and shared with the necessary users) interviews with company executives and other public relations focused tributes.

With Periscope, it allows a global reach and allows public relations professionals to expand their publics by sharing the stream on Twitter. Since Twitter has purchased Periscope, it allows in its setting to share the live-stream on Twitter to be clicked on either mobile or watched through the computer. With the location tagging, Periscope will notify people nearby that the stream is occurring as well as be available to people around the world. Periscope features statistics to measure the broadcast. The statistics include the total number of viewers, total time viewers watched, number of hearts received and where hearts were most received. This tool is extremely helpful for PR professionals to focus on what content should be repeated in the future.

Periscope increases control over messages sent out to the world and more importantly, the target market. With a live-stream,  it will allow press conferences and interviews to be clear with more control and less interruptions.

Will you consider using Periscope in your PR tactics to reach your PR goals?


Cited Sources:

Findling, D. (2015, May 11). How Meerkat's fighting against Periscope: Apps. Retrieved November 20, 2015, from http://www.cnbc.com/2015/05/11/how-meerkats-fighting-against-periscope-apps.html

Gaab, K. (2015, August 21). 6 Ways to Connect With Consumers Using Periscope | Cision. Retrieved November 24, 2015, from http://www.cision.com/us/2015/08/six-ways-to-connect-with-consumers-using-periscope/

Pierce, D. (2015, March 26). Twitter’s Periscope App Lets You Livestream Your World. Retrieved November 25, 2015, from http://www.wired.com/2015/03/periscope/