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Social media is revolving through out the decade to the point where there has been numerous platforms made available and instant. A popular platform for college aged students as well as young adults that has been around for the past four years is an App on smart phones called Snapchat.
Snapchat started as an idea from a college student at Stanford that has made its way to having over 100 million active users. This is substantial to the social media realm and has since made a quite a few changes in Snapchat's settings as well as social media history. Facebook has since then bought out Snapchat, but with such a creative and interactive App, Snapchat is offering more than users could have imagined four years ago.
Mid 2013 is when Snapchat released the "Story" setting where users could post their snaps to a 24-hour storage where all of their followers could view and respond to the posted snaps. This is when businesses started to step in on the platform as a social media marketing and public relations tool.
More recently, in the past year of 2015 Snapchat has offered companies and news stations to take advantage of the social networking tool's new launch, the "Discover" page. This page has allowed ESPN, National Geographic, CNN among many others get information out to the public at a fast rate. In reality, millennials are getting news from social media, so by offering news platforms an opportunity to get their news and updates on Snapchat is huge for the millennial generation and those to come.
Snapchat is a realm that public relations officials need to evolve in their campaigns. Since this App is very active and entertaining, it is important to promote your brand's Snapchat on other social media platforms as well as e-mail blasts to notify your target market to follow the brand's Snapchat username. Be unique and exciting when promoting the brand to encourage more followers and viewers, which will in the end enhance your public and allow more of a personal relationship and involvement with the brand.
With social media, public relations has become more of a personable field since it encourages two-way communication while putting a face to a brand or organization. By using Snapchat, public relations and marketing officials can use photos and videos to promote what is going on within the company and what promotions are made available for the audience to participate in.
Happy snapping!
Sources Cited:
Conlin, B. (2014, May 27). Cheat Sheet: Snapchat for Marketing and PR | Cision. Retrieved April 08, 2016, from http://www.cision.com/us/2014/05/cheat-sheet-snapchat-for-marketing-and-pr/
Vaynerchuk, G. (2016, February 01). The Snap Generation: A Guide to Snapchat's History. Retrieved from http://www.garyvaynerchuk.com/the-snap-generation-a-guide-to-snapchats-history/
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