Content Marketing and Social Media

By: Jackie Sears

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Social media is a great tool for reaching out to your target market. A strategic way to look at social media is that it is a way to perform content marketing towards the selected audience your brand is targeting to. In order to do this, here are some things to plan by:

Listen to your public. This is what makes your brand personable and relatable. If you are not understanding of what your audience cares about, you will not be able to relate or engage correctly with them. Once you have learned the background about your target audience, a great tip to consider is to plan out a content catalog for your social media websites to engage your audience.

What is the final action you want received by the public? Once you have a background on your target market, you will know what social media platforms you should be publishing content on. It is important to specialize in a social media platform that is convenient for your target market and move them from that select platform on to your brand’s website, become a subscriber to your e-mail blasts or whatever platform you want them to engage in. Once you have found the correct social media platforms, it is a necessary step to take into importance of what you want the followers to act upon- i.e. sharing, retweeting, re-blogging etc.

Content and tone- is it the same across all platforms? First and foremost, it is a necessity to have the same voice across all platforms but content may vary in terms of lengths. This is because communicating to people on Facebook is different than communicating on Twitter. Research what your audience likes in order to know what you need to post, whether it be focused primarily on images and video versus text and links. The best way to do this is to have a variety of posts to keep the viewer interested and intrigued, all in while educating and informing your audience.

Content marketing is how companies educate their target market and engage with them in order to gain sales and even advocacy. In order to do this, it is in your brand’s best interest to know your target market and engage with the followers while intriguing their interests to becoming a loyal consumer or continuing a relationship with a loyal follower.

If your brand has its research on its target market and has a solid tone of voice, you are on the road to success in marketing your brand to the public. Continue to be personable on your social media post as well as on all other platforms and people will continue to be interested in your brand.

Cited Sources:

Baer, J. (2015). Here’s the Difference Between Content Marketing and Social Media. Retrieved from http://www.convinceandconvert.com/social-media-strategy/heres-the-difference-between-content-marketing-and-social-media/

McPhillips, C. (2014, June 20). How to Build Social Media Into Your Content Marketing Processes. Retrieved from http://contentmarketinginstitute.com/2014/06/build-social-media-content-marketing-processes/