Periscope- A broadcasting App that may change PR

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By: Jackie Sears

Live-streaming is the new form of releasing information to a public. What better way to make your brand more personal and interactive than to create a Periscope? If you haven't already heard about this app, it is time to brush up on your knowledge about the great features Periscope can add to your PR strategies.

Periscope is an app that was released in March 2015 that was bought by Twitter for $100 million. This app is designed to live broadcast the user's daily life and allows instant interaction. Like Facebook, Twitter and Instagram, Periscope allows you to "like" or "heart" a live-stream. For Periscope, users are allowed to like the live-stream more than once and highlights what part of the live-stream is the most popular. It allows the broadcaster to stream whatever they like and once downloaded the app allows you to follow your favorite celebrities, journalist and creative users that interest the broadcaster.

Periscope is a useful tool for public relations professionals to incorporate as a tactic. Streaming apps like Periscope will allow PR professionals to directly capture and communicate with audiences in a whole different level. This could help at a shareholder meeting (if the live-stream is made private and shared with the necessary users) interviews with company executives and other public relations focused tributes.

With Periscope, it allows a global reach and allows public relations professionals to expand their publics by sharing the stream on Twitter. Since Twitter has purchased Periscope, it allows in its setting to share the live-stream on Twitter to be clicked on either mobile or watched through the computer. With the location tagging, Periscope will notify people nearby that the stream is occurring as well as be available to people around the world. Periscope features statistics to measure the broadcast. The statistics include the total number of viewers, total time viewers watched, number of hearts received and where hearts were most received. This tool is extremely helpful for PR professionals to focus on what content should be repeated in the future.

Periscope increases control over messages sent out to the world and more importantly, the target market. With a live-stream,  it will allow press conferences and interviews to be clear with more control and less interruptions.

Will you consider using Periscope in your PR tactics to reach your PR goals?


Cited Sources:

Findling, D. (2015, May 11). How Meerkat's fighting against Periscope: Apps. Retrieved November 20, 2015, from http://www.cnbc.com/2015/05/11/how-meerkats-fighting-against-periscope-apps.html

Gaab, K. (2015, August 21). 6 Ways to Connect With Consumers Using Periscope | Cision. Retrieved November 24, 2015, from http://www.cision.com/us/2015/08/six-ways-to-connect-with-consumers-using-periscope/

Pierce, D. (2015, March 26). Twitter’s Periscope App Lets You Livestream Your World. Retrieved November 25, 2015, from http://www.wired.com/2015/03/periscope/

How to be a Social Media Guru on Twitter

By: Jackie Sears

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Social media has taken the public relations world by storm. It has opened many doors to creative opportunities and has made two-way communication instant between an organization and its public.

Twitter is one of the most used platforms for public relations professionals and journalists according to Cision's 2015 Global Social Journalism Study. This is because it is instant, easily interactive and is an easy way to stay current with news and current trends. It serves as a way for PR professionals to manage timely responses to reporters and followers as well as accumulate new news stories from tweets that mention your client or organization. 


Here are some of the best ways to take the reins on Twitter as a PR professional:

1. Get to know your public. This may sound like an easy task, but you have to know how to market and personalize posts to the following and promote future outreach to potential followers. By doing this, your organization will become more transparent and personable with its public. It is important to respond to criticism, whether good or bad. By responding to tweets and re-tweeting notable tweets about your business or organizations you support, your organization's Twitter will become well rounded and will most importantly listen and react accordingly to its following.

2. Become familiar with useful tools for Twitter. If you don't want to spend your time searching and waiting for the perfect time to press send on a tweet, it is important to familiarize yourself with helpful tools like Hootsuite and TweetDeck. These tools will help by the ability to time tweet postings, organize your Twitter and allow you to follow updated posts about your organization or hashtag. These platforms make it easier to interact and gain engagement throughout your posts and track what the public is posting about your organization.

3. Twitter has a profound number of journalists who are active and responsive. With this said, it is important to interact and become acquainted with journalists who have a beat that fits in with your organization. This way your organization can tweet newsworthy information in an intriguing way by including links to an infographic, backgrounder, press releases or the organization's website to reporters that will gladly write about your posting. This will promote more news outlets and bloggers to write about the content that you are trying to share to the public and will promote a mutual beneficial relationship between both your organization and the journalist themselves.

4. Have your organization's Twitter page posts be interactive and have a variety of formats of posts. This includes photos, videos, plain text, links or a mix of these components that relate to the organization's theme and following. This will keep it interesting for the viewers and positive feedback to entice potential followers.

These are only a few but useful components to using Twitter for PR to keep your organization top-of-mind by staying interactive, intriguing and transparent. This what keeps your organization trustworthy and notable, differing you from competition.





Works Cited
Cision. (2015, July 22). 2015 Global Social Journalism Study Finds Journalists Increasingly Rely on Social Media to Complete Daily Activities and Improve Productivity | Cision. Retrieved from http://www.cision.com/us/about/news/2015-press-releases/2015-global-social-journalism-study-finds-journalists-increasingly-rely-on-social-media-to-complete-daily-activities-and-improve-productivity/


Grinavich, A. (2014, February 07). Here's Why PR Pros Should Use Twitter - SHIFT Communications. Retrieved  from http://www.shiftcomm.com/blog/why-pr-pros-should-use-twitter/

Whaling, H. (2011, April 14). The PR Pro's Guide to Twitter. Retrieved from http://mashable.com/2011/04/14/pr-pro-twitter-guide/#VBQB9vSnagqX