Instagram, the Photo App that will change your PR Campaign.

By: Jackie Sears

Photo

Instagram is an extremely useful social media platform that is either used correctly or is ignored for its potential to make powerful PR campaigns. Photography and graphics have become a great tool for drawing attention to campaigns and engaging more views to start more conversations. Here are angles to take when using Instagram:

Announcements. Instagram is the perfect platform to post on for upcoming events, milestones and awards and celebrations. Examples of this would be a grand opening of a store/firm, award for being a top company to work for or an event that the firm is sponsoring for a client. Develop a hashtag for a campaign and follow it through the event, so instagrammers can discuss and use the hashtag in conversations.

Raising Awareness. This is one of the most important things to do on social media and can be depicted beautifully. Raise awareness over the social causes and issues that your firm or organization supports. With this said, Instagram posts should show how your firm/brand or organization benefits local and national communities.

Highlight the Company's Culture. What better way of showing off the culture of the company than photos? Get creative with your company's voice to attract Instagram members and potential clients. With this, go behind the scenes and show what really goes on at the company- capture a moment, an interview or an educational post about your company.

Instagram has highlighted a guideline for PR campaigns on Instagram. If your organization builds a national or international campaign, it is important that reference Instagram. Once the press release is written for the Instagram campaign for your organization, the Instagram communication team responds and then your organization can release publicly what the campaign is. 

Make your Instagram unique and bring excitement to the instagrammers so they can look forward to your posts and support your organization.

Sources Cited: 
 
Feldman, E. (2015, January 27). 6 Ways to Use Instagram for PR | Cision. Retrieved from http://www.cision.com/us/2015/01/6-ways-to-use-instagram-for-pr/

Instagram. (2016). Instagram Help Center. Retrieved from https://help.instagram.com/155465357989685/