Infographic, the Prime Teaching Skill in Public Relations

By: Jackie Sears

Public relations is the form of communicating with a client and promoting two-way communication that is beneficial for the audience and stakeholders with its client. In order to have a good communication base, it is important to consider different ways of communication and teaching that is available for public relations officials to display to the said audience.

An important communication tool is infographics. Many people outside of marketing and public relations may not be familiar with the term infographic. An infographic is defined as a visualization focusing on data from a story or study and is used to inform. According to the Customer Magnetism Internet Marketing Agency’s infographic, infographics that are well made can apply 30 times more readings than plain text articles. This is a huge difference and an opportunity that all public relations officials should build on.

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Infographics are extremely useful tool because they present a narrative that is able to be quickly shared and re-

posted on social media as well as in blogs and in news. Infographics break down and explain what the client is trying to voice to the public.

In order to have your infographic become successful and go viral on your social media pages, it is important to catch the attention of your audience with a well thought out title and an interesting topic that relates to your client or what they support. It is also important to keep in mind to show trends that have occurred over time, making a statement on what causes are important to the client and how they want to see it change or progress. Many people are visual learners so by adding images that relate to the facts will help with content recollection which will in turn build brand awareness for your client.  

Infographics are a great organization tool for your client and what it stands for. Keep in mind to not overdo the process, but to use infographics to your advantage when narrating a topic.

Sources Cited

Customer Magnetism. (n.d.). What is an infographic anyway? Learn about them here! Retrieved from https://www.customermagnetism.com/infographics/what-is-an-infographic/

Infusionsoft Blog. (2013, May 07). Infographic Marketing | The Whys and Hows. Retrieved from http://learn.infusionsoft.com/marketing/content-marketing/infographic-marketing-the-whys-and-hows/