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Public relations is a process underlining two-way communication for clients and their public. What better way to have an organized and thought out messages to be sent directly to the public by an instant share, save and open communication? The best social media platform to fit this description is Pinterest. Pinterest has been a website since 2010 and has become a tool that reaches audiences all over the world. To benefit from Pinterest in a PR perspective, take advantage of the influences it has to offer.
Creating boards targeted at your company's mission statement, theme and what the company stands for. Information on these boards need to be appealing, visually and mentally intriguing to the public and potential followers of the company's Pinterest. As the advertising and PR world becomes more and more visual with content shared, it is important to stay prominent on clear and eye-catching photos that will link to articles, websites and blogs that improve your solidity as a company. Take advantage of the foot traffic Pinterest offers by linking back to your company's website and blogs, this is a subtle way to get your message across. Within the mix of promoting your company's personal website and features, it is important to also post about important causes that relate to your company on a board to keep a "personal" feel to your postings.
Creating boards targeted at your company's mission statement, theme and what the company stands for. Information on these boards need to be appealing, visually and mentally intriguing to the public and potential followers of the company's Pinterest. As the advertising and PR world becomes more and more visual with content shared, it is important to stay prominent on clear and eye-catching photos that will link to articles, websites and blogs that improve your solidity as a company. Take advantage of the foot traffic Pinterest offers by linking back to your company's website and blogs, this is a subtle way to get your message across. Within the mix of promoting your company's personal website and features, it is important to also post about important causes that relate to your company on a board to keep a "personal" feel to your postings.
Once your company's Pinterest is live and gained a following from your public, it is a good idea to promote events and what is going on in your company's world. This way, people are updated with newsworthy events, will pin and promote what is going on since the post is directed at the public to attend and read about the event.
A great feature on Pinterest that can be used for PR professionals is the collaborative secret boards. This feature allows your company to share ideas and links to articles, brainstorm ideas and create mock-up posts for the boards on your Pinterest. After all, it is important to do research on other companies and competitors to gain ideas on posts and how to perfect your Pinterest.
Analytics are always important when it comes to posting on social media. Pinterest offers analytics that allow you to see the impressions and success of each pin. Hashtags are a feature used on Pinterest as well as Facebook and Twitter. It is important to consider posting hashtags to pins, but do not overdo it, Pinterest is not Twitter and you want to avoid looking spammy.
Analytics are always important when it comes to posting on social media. Pinterest offers analytics that allow you to see the impressions and success of each pin. Hashtags are a feature used on Pinterest as well as Facebook and Twitter. It is important to consider posting hashtags to pins, but do not overdo it, Pinterest is not Twitter and you want to avoid looking spammy.
Pinterest is the up and coming social media for PR, use it.
Works Cited
Conlin, B. (2015, February 03). The Why & How of Using Pinterest for PR | Cision. Retrieved from http://www.cision.com/us/2015/02/jennifer-cario-pinterest-for-pr-webinar-recap/
Idugboe, D. (2012). How to Use Pinterest for Public Relations. Retrieved from http://www.smedio.com/how-to-use-pinterest-for-public-relations/
Solms, A. (2014). 7 Things about Pinterest Every PR Pro Needs to Know - CommPRO.biz. Retrieved from http://www.commpro.biz/social-media/social-media-pr-social-media/pinterest-for-public-relations/
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