By: Jackie Sears
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The public relations field is filled with conversations ready to be started. This field is considered to be very hands-on and the success is determined by your experiences and network you've made throughout it. Clients are an extremely important network to keep as top priority. Not only are you representing them, they are referring you to other potential clients. Public relations is built from a mutual beneficial relationships between clients and their publics. In order to maintain a good relationship with clients, it is important to be prepared to grow and maintain the success of the organization. Here are some useful tips to stand out as a PR professional and a competitive PR firm:
Do your research. This is a reoccurring factor in public relations. Having the skill of being a substantial researcher will put your credibility and professionalism above others who are competing in the field. It also makes a significant difference when meeting with potential and current clients when they know you are prepared and are able to discuss potential strategies and tactics, with a sturdy platform of facts.
Do your research. This is a reoccurring factor in public relations. Having the skill of being a substantial researcher will put your credibility and professionalism above others who are competing in the field. It also makes a significant difference when meeting with potential and current clients when they know you are prepared and are able to discuss potential strategies and tactics, with a sturdy platform of facts.
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Meet with clients. Once you have met with a new client and have proved as a good fit for its organization, it is important to have access to the background of past and future assignments, an established way of communication, deadlines, goals that are needed to be established and a person to keep in constant contact within the organization. Once these are established, meeting with clients become more strategically organized and goals are made.
Establish a (roughly) six-month adjustable plan. Each client will have different time requirements, but it is important to establish a plan that determines deadlines and what deliverables need to be made and when to make it public. An important note to keep in mind is the 4 step PR Management Process because it is essential to refer to as a safety net when working on a project for a client. By doing this, the PR team can begin to put in place targets that need to be hit and evaluate the successes or failures throughout the process. After establishing the six-month plan in the meeting, make sure to send out a detailed report within a day to cover what important topics discussed and all of the agreements that were made during the meeting to have in writing so it may be referred to at any time.
Open communication. By keeping open communication through out the partnership between the client and the public relations firm will benefit both parties. This is because it is important to communicate being on the same page for projects, keep trust and transparency strong and maintaining a reliable relationship.
Clients are always in search of new PR strategies and approaches whenever current plans are not meeting standards or are looking for fresh ideas to try. Make sure to jump on the opportunity to research and help establish a profitable and outstanding plan to follow and watch it improve viewers, purchasers or whatever you are establishing.
Works Cited
Aspectus. (2011, June 7). Top tips for a successful PR kick-off meeting. Retrieved from https://www.aspectuspr.com/news-insight/2011-06-07/top-tips-for-successful-pr-kickoff-meeting/
Establish a (roughly) six-month adjustable plan. Each client will have different time requirements, but it is important to establish a plan that determines deadlines and what deliverables need to be made and when to make it public. An important note to keep in mind is the 4 step PR Management Process because it is essential to refer to as a safety net when working on a project for a client. By doing this, the PR team can begin to put in place targets that need to be hit and evaluate the successes or failures throughout the process. After establishing the six-month plan in the meeting, make sure to send out a detailed report within a day to cover what important topics discussed and all of the agreements that were made during the meeting to have in writing so it may be referred to at any time.
Open communication. By keeping open communication through out the partnership between the client and the public relations firm will benefit both parties. This is because it is important to communicate being on the same page for projects, keep trust and transparency strong and maintaining a reliable relationship.
Clients are always in search of new PR strategies and approaches whenever current plans are not meeting standards or are looking for fresh ideas to try. Make sure to jump on the opportunity to research and help establish a profitable and outstanding plan to follow and watch it improve viewers, purchasers or whatever you are establishing.
Works Cited
Aspectus. (2011, June 7). Top tips for a successful PR kick-off meeting. Retrieved from https://www.aspectuspr.com/news-insight/2011-06-07/top-tips-for-successful-pr-kickoff-meeting/
PRSA. (n.d.). The Four-Step Process. Retrieved from
http://www.prsa.org/Learning/Calendar/display/5520/The_Four_Step_Process#.Vr5cDvHNWCQ
Siegel, L. (2012, December 3). Public Relations Best Practices: Client-Agency Relationship Rules. Retrieved from http://www.bridgeny.com/blog/bid/242582/Public-Relations-Best-Practices-Client-Agency-Relationship-Rules
Siegel, L. (2012, December 3). Public Relations Best Practices: Client-Agency Relationship Rules. Retrieved from http://www.bridgeny.com/blog/bid/242582/Public-Relations-Best-Practices-Client-Agency-Relationship-Rules
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